How is your firm perceived? Potential clients and referral sources often judge a CPA firm based on their first impression of the firm’s website or literature. Prospective clients and referral sources view the quality of the website as an indicator of the firm’s ability to remain relevant and provide the type of insight and direction they need from their CPA.
A common mistake is using an outdated or generic website. This may be an economical option, but it can have a material impact on a firm’s ability to win new business. Visionary has an entire team that creates modern, contemporary websites from scratch, including writing the CPA firm-specific content. We incorporate advisory thinking messaging throughout the site to help convey the message that your firm can help clients build the value of their organization.
Innovation. Sometimes firms need to consider a brand refresh or a complete re-branding. Our in-house creative team can accomplish this for your firm. We work in collaboration with your leadership to create a brand you feel reflects the culture and value of your firm. The CPA profession is different than most industries. While a marketing firm may do excellent design work, they generally rely on the CPA firm to provide content, which creates a material drain on the CPAs expected to write content.
Visionary understands the accounting profession. We are experienced writing about assurance, tax, accounting, and specialty items. Including niches such as R&D credits, SALT, benefit plans, revenue recognition, leasing standards, and almost any area a CPA firm would have an industry or service in. Content development is a major part of a CPA firm’s website and we can incorporate an integrated theme in your firm’s branding efforts.
Visionary’s Design Expertise Includes:
- Website development
- Brochure & collateral pieces
- Logo creation or refreshing
- Proposal development
- Presentation design & content
- Email marketing programs
- Ads, report covers, cards, & invitations