Hardcore Selling Tactics – Adapt or Die

Whether CPAs realize it or not, they are in the entertainment business. Successful firms are always selling. Our panel of partners understand the prospecting and sales cycle and will dive into selling challenges, starting with “who is the right prospect?” They will discuss their sales strategies, how to minimize the fear of losing, and break down objections including pricing. We will demonstrate new ways to communicate, especially when remote selling might be the norm moving forward, and how to connect with other decision makers you haven’t yet met. Because the pandemic has changed the way we interact, we will also go beyond the hard core selling discussion and demonstrate new impactful techniques for incorporating brief, yet personalized, videos into your prospecting, networking and client cross-selling.